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  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    Comes down to reality for me camera sales are now at late 90's levels ie pre massive boom period for digital the party is over in a big way. Hence the reason for lower profits but Nikon's latest figures show increased profits from a near 10% decline in sales. Canon are not losing money ie […]
    bfitzgerald
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    Konica Minolta handed Sony a DSLR system that looked like it had a great future and with sensible improvements could be developed into a really competitive system that could have challenged Canikon, but Sony in their ineptitude and sheer ignorance of that market under developed and cut corners.The first 2 models the A100 and A200 […]
    classiccameras
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    Sony's camera division is pure peanuts compared to their other income sources it's almost entirely irrelevant to the company as a whole..thus a niche line in itself. If you are a big camera company you're going to take a loss because the market has collapsed significantly. I buy products be it a phone or kitchen […]
    bfitzgerald
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 28, 2017
    The reality of the camera market is this; companies that make them lose money.That is... except for Sony.The fact that they only offer 3... maybe 4 DSLR style cameras is not by chance. It's because WE are dinosaurs and the asteroid is streaking towards the Caribbean. No company can survive based solely on the contributions […]
    CHOLLY
  • Sony Alpha 100-900 • Re: Sony A-99 11 March 27, 2017
    The camera market we're on about isn't aimed at phone cameras it's enthusiast based be it as a hobby or semi/full paid work all get lumped into the category where they will buy products of this type and the associated extras that come with them aka lenses flashes etc. Average Joe is probably happy with […]
    bfitzgerald

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Elinchrom EL-Skyport Plus HS for Sony MFA

This is expanded from the feature which appears in the July/August issue of f2 Cameracraft magazine. We’ve been using the Elinchrom EL-Skyport Plus HS for Sony Multi-Function Accessory shoe since its arrival on May 28th as the first test unit released by Elinchrom. If you wonder why I don’t immediately do a clickbait blog . . . → Read More: Elinchrom EL-Skyport Plus HS for Sony MFA

Alpha Live View in the studio – solved!

One of the problems with the Alpha 350/300 is that the Live View is linked to the settings when you use Manual exposure. It provides a form of metering, a relatively accurate preview of under or over exposure. This makes it impossible to use Manual with studio flash (AC mains strobe) setups. Currently, there is . . . → Read More: Alpha Live View in the studio – solved!