NEW YORK, Aug. 16, 2007: Sony Electronics has launched its largest integrated marketing campaign in the USA, centreing on its high definition DNA known as “HDNA.†The campaign, featuring Super Bowl MVP Peyton Manning of the Indianapolis Colts and NASCAR’s Dale Earnhardt, Jr., focuses on how Sony’s high-definition technology in a variety of product categories . . . → Read More: Sony’s High Definition ‘DNA’
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Weybridge, 15 August 2007 – Sony technological innovation has once again been recognised by the European Imaging and Sound Association (EISA). This year the EISA judging panel has made no less than four awards to Sony Europe in categories spanning home entertainment, digital imaging and in-car navigation. A fifth award was made to Sony Computer . . . → Read More: Sony wins five EISA awards Share this:THIS morning I received from the Managing Director of Sony United Kingdom Limited a copy of the book ‘Sony Alpha Lenses’, inscribed to me and signed by Mr Katsumoto, Senior General Manager of the Alpha Mount Company. This is a very high-quality book which contains not only the expected promotional shoot images (nice freebie trip . . . → Read More: “The moment is almost upon us” Share this:Berlin, 9th August 2007 – As a result of Sony’s commitment to energy efficiency, Sony reduced power consumption within 90% of its product categories during the FY06. With energy efficiency as one of its core commitments towards the creation of a sustainable society, Sony is continuously striving to make products that use less energy in . . . → Read More: Sony cuts the ultimate cost of technology Share this:More work went into this page than you think! While it was possible to get an idea of Sony’s lenses and cameras planned for 2007-8 from the group image, the individual press images have all been shot to different scales. . . . → Read More: Sony’s future Alpha lenses and cameras Share this:This review from the Summer 2007 edition of Photoworld has been expanded here, and covers the Remote Release IR-1n kit along with third party remote triggers and flash synchronisation options for the Alpha system. . . . → Read More: Remote possibilities Share this: Comments are closed  Accessories - 3rd party, Accessories - Minolta/Sony, Equipment Reviews, Flash units |
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