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Past Article Calendar

August 2008
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Slim Cyber-shot lifestyle models launched

Well, it looks as if the 14th August UK press conference for exciting digital camera news may not be about the Alpha 900 after all – Sony has just officially announced that some colourful little Cyber-shot models with ISO 3200 capability will be unveiled there, and no mention of the A900. Roll on September 9th!

Here’s Sony’s release on the new Cyber-shots – I apologise for leaving the hyperbolic advertising style adjectives (unusable editorially, and just a waste of words) in place:

7th August 2008 – Two gorgeous new T-Series Cyber-shot™ cameras from Sony are bursting with amazing features to help you take great pictures. Slim, colourful and easy to carry, they’re the perfect partner for any occasion, from fun-filled nights out to holidays, parties and family moments.

Cyber-shot™ T77: World’s slimmest camera with 4x optical zoom

The breathtaking Cyber-shot™ T77 proves that less really is more when it comes to beautiful pictures. Just 15mm thin (13.9mm at thinnest point), the stunningly styled T77 won’t spoil the lines of a jacket or shirt pocket. It’s available in a range of five mouthwatering colours including black, silver, pink, green and brown.

Sleek, chic looks are accentuated further by the big, beautiful 3-inch touchscreen LCD. All functions are controlled with a touch of the screen, cutting down on fiddly controls while giving you a widescreen view of your pictures.

Inside its super-svelte lines, the Cyber-shot™ T77 is crammed with smart Sony technology to help you shoot, share and enjoy better-looking pictures. There’s a crisp, clear Carl Zeiss Vario-Tessar lens to ensure peerless image quality, with a powerful 4x optical zoom range for detail-packed close-ups. Additionally, the T77 is the thinnest Cyber-shot™ ever to feature a powerful 4x optical zoom range for detail-packed close-ups.

Now even easier to use, Smile Shutter lets you capture more happy moments. Just select Smile Shutter mode and aim the camera: the Cyber-shot™ T77 automatically fires the shutter when someone smiles. Face Detection has also been improved for even better results, allowing you to prioritise children or adults for natural portraits with spot-on skin tones, exposure and focus.

Brand new ‘Anti-blink’ technology cuts the risk of closed eyes spoiling portraits of friends and family. Portrait Mode shoots two images in quick succession, automatically throwing away pictures where the subject’s eyes are closed.

Itelligent Scene Recognition has been further refined. Now it will automatically adjust settings for great results over an even wider range of common shooting situations like portraits, landscapes and close-up macro pictures.

Complementing the powerful BIONZ processor, High Sensitivity (maximum ISO 3200) and Clear RAW Noise Reduction help to ensure beautifully natural results indoors or at dusk without the help of flash. There’s also a Dynamic Range Optimiser (DRO) that ensures a better balance between bright highlights and deep shadows. It’s great in tricky situations like taking portraits against the sun. After shooting, bring all your memories back to life as a slideshow with music soundtrack. If you want an even bigger picture, just connect the T77 to your HD television for spectacular results in your living room.

Also available, the genuine leather soft LCS-THP carry case protects your Cyber-shot™ from dust and scratches.

Cyber-shot™ T700: the photo album in your pocket

Now it’s easy to take your precious photo collection everywhere you go. Just 16.4mm slim (15.2mm at thinnest point), the amazing new Cyber-shot™ T700 can store up to an incredible 40,000 images in its huge 4GB internal memory.

Like the Cyber-shot™ T77, the T700 is available in five up-to-the minute colour options. Choose from black, silver, gold, pink or red to suit your individual style.

You won’t find any buttons on the camera’s back – just a 3.5-inch widescreen Xtra Fine LCD. Displaying your pictures with photorealistic quality, the super-size touchcreen makes it a breeze to browse through your image collection and adjust camera settings.

The T700 is smarter than your average photo album. All your pictures are stored in handy folders, so it’s easy to manage your memories and track down that special shot in moments. If you’re on holiday or taking a business trip, the camera will recognise when shots were taken, indexing them automatically for easy reference. Album mode organises your pictures into folders containing babies, children or adults – or even smiling faces. It’s also brilliantly easy to select shots and upload them to your photo blog or favourite image sharing website.

PC sync allows easy synchronising between the Cyber-shot and a PC . With a single click, Easy Exporter in Picture Motion Browser transfers full-sized images to the computer for storage and transfers smaller, resized copies of the images back to the Cyber-shot to allow mobile viewing enjoyment of thousands of photos. The original full-sized data remains stored on the PC.

Like the T77, the Cyber-shot™ T700 features enhanced Smile Shutter, improved Face Detection, anti-blink technology and refined Intelligent Scene Recognition.

The Cyber-shot™ T77 and T700 will be available from September 2008.


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