Well I appreciate Dusty's response..
I'll just add this blog post I ran across! I'm not suggesting I agree with it BTW.
http://www.jessreamy.com/wedding/?p=11
She makes some interesting points, and there are some comments that are worth reading. Moving on now.
The old saying goes, "there is a market for everything", discount stores to high end classy dept stores. Customers can simply pick where they go. No question in the current economy, which is still very poor, some folks are watching their budget.
On a personal level, whilst I have gone with a more value based time attendance pricing, I would not attend a wedding for $500, I'd start off with 3 hours coverage for $750, that's the lowest currently I'd consider, for local work..add some more to travel, up that to $1000 for half day (5/6 hours), and for a full day I'd be looking for $1500 ish. That's my prices currently, or near that, in USA currency. What I have done is strip out albums, and DVD slideshows (I'll include that in the top package), and I have a basic print package, aka prints for the album (they provide it, not me), a few selected enlargements..but anything on top, they pay extra for, ditto on the DVD etc.
I'm not offering a cd only service, I know print output can vary so much, I insist I see the prints, and OK them, has to be that way for me, the print is everything.
I'll include the cd after the job is done, but with prints..the cost is minimal for prints really, in the overall scheme, anything extra is "on top" of that. It's really just cutting out the "flab" as you might say.
I know most of the established studio folks won't take half day bookings, but I've no problem with that. I've worked out a good hourly rate, included expenses etc, so the figures can vary a bit. I'm not doing 40 hours of pp either, never been that kind of shooter, I know some of the top dogs do that..and I think that adds a lot to the final price (which I understand)
I'm around mid point, the established folks are more expensive, the buy a lens crowd cheaper, they'll do the whole day for less than my 3 hours. I've no interest in being "the cheapest", but I am aware I'm not established enough to get the top rates either. It's a compromise situation, but acceptable to me. If I attend a service for 3 hours, I've less work on the job, and I've less work at home, it's just offering an "affordable" package to some, those who want it. I won't be getting the top clients, simply because I don't have the long term been around for long enough to get a name, so no point me making up nice big packages, I'll be waiting to get the work!
I honestly don't have a problem with Dusty, or what he does. I know some people local to me that do the same, I've turned down some work, where people asked me to do a whole day for $700 odd, I've turned down jobs where I've to drive for 45 mins each way, and to "take a few shots afterwards" for a few hundred euro, I can't really make a lot on that, nor offer a decent end product. But the real rub is..I don't really take business away from the well established guys, they won't do short bookings (and if you have plenty of work, I can see why), and the ultra cheap folks, well I don't want their jobs..I can't make a decent profit on it, so that does not effect me either. And if they don't effect me (I simply don't want these jobs), they def don't really impact on well established shooters, they don't want them either! So I am not sure I see the harm in all of it, each to his own..
On both ends of the scale, it's a bit scary! I know some places that charge very very high prices, nice work, but it's PP overkill to my eyes (hence the price probably), at the other we have people who will do a full days work..and get a fairly poor hourly rate. I'm just doing back to basics.and offering to fill a gap in the market, and I see it there..decent service, and it's affordable to "some", some folks want as cheap as they can get, I'm offering less fluff..back to basics packages, add on the stuff you want. It's all fair game..whatever part you are in.
I do think there is overpricing, and underpricing in the market, I've seen a studio charge over $700 for a 3 frame portrait, which isn't that big..it's absurd pricing in that respect, print prices can also be on the ridiculous side..I agree with Dusty on that, I always seek an out the door fee..I don't play games, some studios say their sitting is free, but screw clients on the prints...hugely. If I'm working, you're mostly paying for my "time", that's how I prefer to price things, and obviously you included time at home working on shots too. It's about being fair, competitive..but making a decent wage. I'm not greedy, some studios are gouging people badly..if they can get away with it..well great, but it's not very moral to say the least.