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Durchsprung vor Technik
Posted: Fri Sep 03, 2010 6:15 pm
by bossel
Sorry if I am late with this topic - read it in Davids A55 announcement just before leaving for vacation

Now I am sure David knows it's not "Durchsprung vor Technik" but "Vorsprung durch Technik". It's a slogan car maker Audi uses for marketings and TV spots in Germany (not sure about the UK). And I just don't get it why David uses it - is there something I am missing?
Re: Durchsprung vor Technik
Posted: Fri Sep 03, 2010 6:31 pm
by David Kilpatrick
Yes, it's a joke Thomas - refers to people who pick up phrases and get them mixed up, in the pub. This was always a classic one to get wrong. To Brits, the meaning was not always entirely translucent.
David
Re: Durchsprung vor Technik
Posted: Fri Sep 03, 2010 7:24 pm
by bossel
David Kilpatrick wrote: To Brits, the meaning was not always entirely translucent.David
Thanks David, I knew I was missing something. I also love to play with words, though having to do so in 3 languages is kind of a problem - still I manage to surprise my french collegues sometimes by seeing word-plays they don't see. Be the "Luce" with us
