Birma wrote:Well, as we all know, after Agincourt it was the English who became complacent and the last major engagement of the HYW saw an English army charge headlong in to a prepared French position and were literally gunned down with the new 'tech' of handguns and artillery .
I'd say that Sony are right on the ball with trying to be at the forefront of FF development with the RX1 and the impending FF Nex stills model (there is already a FF Nex video). I can see the sense in Sony not wanting to be a "me too" Canikon clone; look where that has got Pentax. All tech companies want to be at the front of that next "paradigm shift" in the market, and minor players have more interest in accelerating that shift than established players.
I seem to remember this interview:
Samuel Andreo, director of photographic products for Sony Spain. 2006 circa A100 launch date.
"Catching up with Canon is a possibility, but very remote, in the distant future. At the moment we are concentrating on third place for the next 18 or 24 months, and in 3 or 4 years, which is when we will aspire to second place, we will tackle Nikon. But we see Canon as far off in the distance and we are in no way competing against them, because there is a strong fidelity"
So we're 7 years in, Sony still a distant no. 3 no hope of attacking Nikon not even close to that.
My question is, all the amazing plans and strategies..result "fail"
My plan works because you have to give people a reason to look at Sony in this segment. All Sony are doing is trying to cut costs with EVF's and SLT designs and charge you more for the privilege.
There is no real reason to look at Sony, bar having a decent bunch of Minolta lenses lying around. Coming up with unique ideas is fine, but if people don't really want to buy them, it's not a great idea is it. Only way Sony can sell SLT to people is by making them more cost effective, mirror or no mirror folks are not paying more for "perceived" less.
Sony have tried to position themselves as a premium maker and people are, hand over fist buying Canikon v Sony products. Not working ain't working however you want to word it. FF NEX will probably be overpriced too so you can forget about that one. RX1 is a niche product has little to do with the DSLR market.
Sony have changed directions many times over their short period, from hit and miss model updates, to leaving models to die in the market with no updates (A700/900), moving to SLT and EVF models. Nothing has worked, not even put a minor dent in the Canikon armour.
If you don't have the right people in place, you can't get the result.