Sony Does Not Want to Produce Great DSLR's Yet
Posted: Fri Jul 17, 2009 5:20 pm
http://photorumors.com/2009/07/13/more- ... lr-rumors/
Here are couple of comment under the main article:
For J. Smith: Every single Nikon sensor in every single Nikon DSLR was conceived, designed, and manufactured by Sony. As were the boards they were attached to, as are the LCD panels on the backs of the cameras. Sony’s sensor technology is top of the line, my friend. They currently manufacture 60% of the sensors in today’s imaging devices. Tear apart any Canon Powershot, including the G10, and lo: Sony technology. Top of the line Ultrasound? Sony. Some of the world’s finest LCD panels? Sony. There’s nothing to be ashamed of there. Everyone borrows from everyone else. Nikon hasn’t built a Coolpix in 4 years. They leave it up to others to take care of it. So what? If it wasn’t for licensing, no one would get anywhere. I hate to break it to you but SONY is the world’s foremost sensor, consumer, and broadcast manufacturer. Sony also happens to be one of the largest optical manufacturers in the world, especially now that they own Minolta’s optical facilities. If you think the Minolta and Zeiss engineers can’t produce some quality glass, you’re plain deluded.
In video? Canon may be the official sponsor of the NFL but all that lovely HD is shot on SONY. MLB? SONY. The vast majority of all newscasts in HD? SONY. Deal with that. It’s not due to guerilla tactics, it’s due to quality product. You can pick on the big bad corporation all you want but the truth of the matter is that a.) Sony got to where it is by having good products for a reasonable price that happen to last a long time, coupled with damn good marketing that allows brand recognition once known only by brands like Kodak and Polaroid. Like Toyota, they are not always the best but they are certainly a damn good value. b.) One thing Americans need to understand: Japan is one big consumer electronics company that controls their market and technological pace in a most calculated manner, somewhat similar to the way DeBeers corp controls the flow of diamonds to the market. The technology exists to produce a near perfectly spec’d DSLR, RIGHT NOW. It is NOT, however, in anyone’s best business interests, unfortunately, to produce such a creature. Drawing out the process makes ever so much more money on the dollar. Of all the DSLR manufacturers currently in the game, Sony is the only one with the resources to seriously pull it off in the shortest amount of time possible… but they won’t. They make too much money in licensing and, further, it’s not in anyone’s best ideal interests to see Nikon in particular take the dive… which Nikon is apparently trying to do anyway, at least NikonUSA with the way they’re just hemorrhaging money the past two years. Sony’s DSLRs are not just hear to stay, they will keep breaking barriers… because they can. People cried the death of Olympus, too, and they’re still around… because they innovate. Canon and Nikon haven’t innovated in nearly 3 years… any success Nikon has had is directly related to the sensors licensed by Sony. Canon’s merely in transition. There’s no doubt the next few years will be interesting… but Sony’s here to stay.
Reply
I completely agree. Saying that Sony can’t compete with Canon and Nikon is ludicrous – at the moment, Canon and Nikon are just the trusted brands. Ask a pro what he would buy and the answer will 99% of the time be a Canon or Nikon camera. Indeed, I’m avoiding Sony at the moment purely because I like Nikon’s controls and I know I can get most F mount lenses to fit instantly, but they’re coming up very fast. Canon and Nikon are still good, but they don’t exactly dwarf Sony…
Sony has a lot more experience with microelectronics – Canon make printers etc…Nikon make tools for fabs, but Sony makes CD players, TVs, laptops, desktops, games consoles, media players/recorders, audio equipment, robots, software, memory, batteries, specialist processors, PDAs…the list goes on.
Sony is a company that generated $78.9 billion in revenue last year. That’s not someone in a shed soldering resistors together.
Sony are definitely ones to watch.
Here are couple of comment under the main article:
For J. Smith: Every single Nikon sensor in every single Nikon DSLR was conceived, designed, and manufactured by Sony. As were the boards they were attached to, as are the LCD panels on the backs of the cameras. Sony’s sensor technology is top of the line, my friend. They currently manufacture 60% of the sensors in today’s imaging devices. Tear apart any Canon Powershot, including the G10, and lo: Sony technology. Top of the line Ultrasound? Sony. Some of the world’s finest LCD panels? Sony. There’s nothing to be ashamed of there. Everyone borrows from everyone else. Nikon hasn’t built a Coolpix in 4 years. They leave it up to others to take care of it. So what? If it wasn’t for licensing, no one would get anywhere. I hate to break it to you but SONY is the world’s foremost sensor, consumer, and broadcast manufacturer. Sony also happens to be one of the largest optical manufacturers in the world, especially now that they own Minolta’s optical facilities. If you think the Minolta and Zeiss engineers can’t produce some quality glass, you’re plain deluded.
In video? Canon may be the official sponsor of the NFL but all that lovely HD is shot on SONY. MLB? SONY. The vast majority of all newscasts in HD? SONY. Deal with that. It’s not due to guerilla tactics, it’s due to quality product. You can pick on the big bad corporation all you want but the truth of the matter is that a.) Sony got to where it is by having good products for a reasonable price that happen to last a long time, coupled with damn good marketing that allows brand recognition once known only by brands like Kodak and Polaroid. Like Toyota, they are not always the best but they are certainly a damn good value. b.) One thing Americans need to understand: Japan is one big consumer electronics company that controls their market and technological pace in a most calculated manner, somewhat similar to the way DeBeers corp controls the flow of diamonds to the market. The technology exists to produce a near perfectly spec’d DSLR, RIGHT NOW. It is NOT, however, in anyone’s best business interests, unfortunately, to produce such a creature. Drawing out the process makes ever so much more money on the dollar. Of all the DSLR manufacturers currently in the game, Sony is the only one with the resources to seriously pull it off in the shortest amount of time possible… but they won’t. They make too much money in licensing and, further, it’s not in anyone’s best ideal interests to see Nikon in particular take the dive… which Nikon is apparently trying to do anyway, at least NikonUSA with the way they’re just hemorrhaging money the past two years. Sony’s DSLRs are not just hear to stay, they will keep breaking barriers… because they can. People cried the death of Olympus, too, and they’re still around… because they innovate. Canon and Nikon haven’t innovated in nearly 3 years… any success Nikon has had is directly related to the sensors licensed by Sony. Canon’s merely in transition. There’s no doubt the next few years will be interesting… but Sony’s here to stay.
Reply
I completely agree. Saying that Sony can’t compete with Canon and Nikon is ludicrous – at the moment, Canon and Nikon are just the trusted brands. Ask a pro what he would buy and the answer will 99% of the time be a Canon or Nikon camera. Indeed, I’m avoiding Sony at the moment purely because I like Nikon’s controls and I know I can get most F mount lenses to fit instantly, but they’re coming up very fast. Canon and Nikon are still good, but they don’t exactly dwarf Sony…
Sony has a lot more experience with microelectronics – Canon make printers etc…Nikon make tools for fabs, but Sony makes CD players, TVs, laptops, desktops, games consoles, media players/recorders, audio equipment, robots, software, memory, batteries, specialist processors, PDAs…the list goes on.
Sony is a company that generated $78.9 billion in revenue last year. That’s not someone in a shed soldering resistors together.
Sony are definitely ones to watch.
