Some worthwhile Sony lens cashbacks – some applying to in-stock lenses which may not have suffered the August price-hike yet – can be found from UK dealers such as WEX Photographic.
Amazon.co.uk has a reasonably good list of lenses too and the 70-200mm f/4 FE OSS G can still be found for under £1k (don’t expect this to last).
B&H (worldwide, US-based, dollar pricing) has 4% ‘reward’ off many lenses but you won’t get it on the latest models like the 70-300mm FE G OSS for example. Prices are still attractive even with the current dollar/£ exchange rate.
The UK cashbacks, we can confirm, work very reliably and quickly. We’ve bought two or three items under this system, just make sure you get your receipt and also photograph or record serial numbers. The new system does check for scammers who order a lens, send in the claim and then try to return it for a refund to the dealer, which is good news as it limits the benefits of the promo to genuine buyers and means Sony doesn’t end up footing the bill for fraud and passing it on in higher prices or limits to future promotions.