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The launch of and initial reaction to Sony’s Alpha 99 has been spoiled, for many, by the overpricing of the camera generally and to a greater degree in some key markets. The promise of the SLT design, and Sony’s move away from flapping mirrors and optical prisms with their associated collimation and alignment, was one [...] . . . → Read More: Sony’s Alpha 99 – mastery wrapped in dilemma 
Made by Sony according to girl on photokina stand after asking bloke. But closer examination matte box/rig says Genius as the maker so pretty sure it’s third party. Similar shown on other cameras. 55-300mm SAM DT. We were allowed to take test shots briefly with the Alpha 99 and 28-75mm SAM lens. The camera is just a [...] . . . → Read More: Photokina new matte box, 55-300mm 
Sony introduces full-frame α99 A-mount flagship 35mm full-frame camera debuts Dual AF System and pro-style video features Flagship camera with Translucent Mirror Technology and newly developed 24.3 effective megapixel full-frame Exmor CMOS sensor World’s first full-frame camera1 with Dual AF System with 19 sensors (including 11 cross sensors) + 102 AF point system (focal plane) and a new [...] . . . → Read More: Sony Alpha 99 full press release At photokina 2010, Paul Genge from Sony pretty much told me that Sony’s future lay in the EVF (translucent mirror or otherwise, Electronic View Finder) models. He was not able to say anything firm. Since then, I’ve spoken to him on several occasions and he has repeated that Sony left all options open but the [...] . . . → Read More: The EVF future  3 comments  Cameras (DSLR), DK's ramblings, NEX System  A900, A99, Alpha, DSLT, EVF, future, OVF, SLT, Sony, viewfinder |
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